About DEMA

With over 30 years of experience combined, DEMA Beauty is a culmination of passion for exceptional products, experience in tech and retail, and knowledge of customer understanding.

We want to celebrate, uplift and empower women (and men!) by offering top-quality products that have a proven track record of performing and efficacy, at a more accessible, wallet-friendly price point.

The range of brands and products you will find on the site has been handpicked by data insights – a curated consolidation of the best of the best beauty products in the field.

We wish to provide the wealth of access, convenience and value – now all right at your fingertips. Get the department store experience right in the comfort of your own home and delivered to your front door.

Defiant. Extraordinary. Magnificent. Authentic.